High Agency.
Social Intelligence.
Real World Execution.

First-generation Indian-American founder, speaker, and cultural strategist based in Los Angeles.

At 18, Celeste Durve began interning at events for free and quickly noticed a major blind spot in the industry: brands were spending millions on activations while overlooking the most important part of the experience; the human one. That insight became VIPER.

Built entirely self-funded, VIPER has grown into a nationally recognized premium hospitality and experiential operations agency trusted by Fortune 500 brands, celebrities, sports properties, and global activations across Los Angeles, New York, Miami, Las Vegas, and Dallas. Her work has earned recognition including Forbes 30 Under 30 and BizBash 40 Under 40.

Alongside VIPER, Celeste founded Smart Is Sexy, a modern philosophy platform exploring high agency, emotional intelligence, social intelligence, leadership, identity, femininity, and modern power. The platform has grown to more than 150k subscribers on Substack, placing it among the top creators globally.

As her work evolves, Celeste is increasingly focused on strategic advisory, cultural positioning, hospitality innovation, brand perception, and high-stakes environments where discretion, leadership, operational excellence, and social intelligence matter deeply.

Long-term, her work sits at the intersection of business, media, hospitality, influence, and modern culture.